The concept of trust is one of the main topics that have been explored by the studio in the years 2020-2022, which contributed to the creation of two specific works: Treu (2020) and Trust (2022).

The goal was to explore the multiple meanings and implications of the concept of trust. Due to the pandemic, those years have been characterised by high levels of social and economic disruption that very easily destabilised reality and our lives. In this context, trust has become a fundamental element of our society, now more than ever.

Politics, economics, and our whole modern system are not material realities - they are psychological constructs based on the trust in individuals, in institutions, in the market. For instance, we decide to believe in the value of money or to undertake social changes only if we trust the inventions of our collective imagination.

Trust can decisively influence the performance of an economic cycle. Governments and banks devote considerable resources to the field of communication to influence the level of the population’s trust. For example, "forward guidance" is one of the tools available to central banks to exercise their power in monetary policy to condition, with their announcements, the expectations of the markets on future interest rates and the cost of money. On a macroeconomic level, an increase in confidence leads to a rise in consumption and a greater propensity to invest: both fundamental components of economic growth. On the contrary, if the trust is unfounded and not supported by real development, the consequence is a disproportionate increase in demand and a subsequent unjustified rise in prices. This scenario can lead to the bursting of the so-called speculative bubbles, causing a sudden collapse of the market and consequent repercussions in social terms.